Total Facebook Users

There are very couple of apps that is as popular and pre-owned daily as the Facebook application. For many people it's the next app to check after a climate application in the morning to see what's up with the pals, household, plenty of variety of brand names they comply with and also, naturally, information. The impact of Facebook on lives of hundreds of millions has reached the factor when a variety of serious problems have appeared in Facebook media protection and also academic study, such as a dependency to the platform, information privacy violations and publicity impact.

In 2010, three years after Apple introduced cutting edge iPhone and later on in 2008 the App Store, Facebook created a mobile application for both iphone (iPhone just, the iPad version was introduced later on in 2011) and also Android systems. Originally the iphone application had not been native as well as was infamously sluggish on mobile however in August of 2012 Facebook ultimately introduced the iOS indigenous application and also it carried out twice as quick as its predecessor. Because that year the applications have undergone around 60 iterations and also have actually turned into one of one of the most feature-reached applications on mobile systems.

Today, there are about 2 billion smartphones being used in the world as well as out of that sensational number 85% of mobile phone owners utilize Facebook app. Amongst all Facebook users 47% accessibility it via mobile (in United States this number gets to 68%). In fact regarding 6% of ALL electronic time is spent on Facebook as well as this figure grows continuously. Such grandiose scale of adoption and usage have caused degrees of splitting up in between Facebook customers equal to 4, implying every Facebook customer is connected with all various other Facebook individuals by means of 3 individuals.

Facebook iOS app interface
Total Facebook Users

Now let's see how one of the most prominent mobile app on the planet can be described with Facebook use, customer and revenue statistics.

Facebook application has individuals in mostly all corners of the globe, below is a fast picture of how the application is preferred in various parts of the globe.

Facebook Key data points:

  • Number of Facebook monthly active users-- 2,2 billion

  • Number of Facebook daily active users-- 1,5 billion

  • Variety of Facebook individuals in United States and also Canada-- 241 million

  • Number of Facebook users in Europe-- 377 million

  • Variety of Facebook individuals in Asia & Pacific-- 873 million

  • Variety Of Facebook Carrier users-- 1,2 billion

  • Time individuals invest in Facebook daily-- 35 mins

  • Facebook Total Amount Revenue in 2018-- $12 billion


People as well as their social interactions are in the heart of the Facebook platform, here is what we can say concerning the app's individual data.

Facebook User Statistics

By virtue of having more than a 2,2 billion of customers, Facebook app is the one that has one of the most varied customer profile. It is available internationally, other than 10 nations where Facebook as well as as a result its mobile apps are banned.

In US as well as Canada alone Facebook has more than 240 million signed up individuals, India has 270 million customers, 140 Indonesian individuals get on Facebook as well as Brazil comes 4 on this graph with 130 million signed up customers. Since the social media network has actually been banned in China, only 1% of all social shares are being produced on Facebook. 70% of Argentinian mobile phone net customers use the Facebook application. 21% of Japanese smartphone owners use Facebook application on a regular monthly basis.

Leading nations based on number of Facebook users as of April 2018, in millions
Total Facebook Users

When we consider the split in between women and also male Facebook users for various age groups, we see the following picture. Generally, 56% of Facebook users are male and also 44% are women. Amongst different age, these 56% of male users presented with 18% among 25-34 years of ages one, as well as 16% amongst 18-24 years old one. On the whole the only age group where female have a lot more individuals is 55-64 years old.

Facebook individuals distribution by age and also sex, 2018
Total Facebook Users

Facebook Usage Data

As of April 2018 there are more than 2,2 billion Facebook month-to-month active individuals. Daily 1,5 billion people take a look at their favored social media network and also more than 989 million of them do it using the mobile app. In United States alone individuals spend 35 mins a day in the Facebook mobile application, worldwide an average time people spend on Facebook is about 20 minutes.

Facebook monthly active individuals 2016-- 2018, by region, in millions
Total Facebook Users

On a day-by-day basis about 1,5 billion individuals around the globe tap on the Facebook application symbol on their apples iphone and also Android smart devices to examine their feed, publish an update, a photo, share their current state of mind, location and more. When we compare Q1, 2016 numbers against Q1, 2018, we see the largest growth in Asia-Pasific-- 200 million. We must bear in mind that Facebook is prohibited in China, meaning this development ought to only be attributed to various other counties in the area-- South Korea, Japan, Indonesia, Australia and others. And also the slowest growth in United States as well as Canada-- only 12 million new users. This does not come as a surprise because the majority of individuals that intended to sign up currently did so but new customers aren't actually happy to take part masses and particularly after the current Cambridge Analytica information violation.

Number of daily energetic Facebook individuals worldwide 2016-2018, in millions
Total Facebook Users

Facebook Income

As we can see from on graph from the Facebook Q1, 2018 Outcomes record, the lion look of the Facebook revenue was created with marketing. The Facebook app has been just one of the most, if not one of the most, effective system to drive mobile application installs in volume. Among the significant contributors to earnings that Facebook has been producing with advertising are mobile app installs. By 2014 the complete number of downloads created using advertisements placed inside Facebook mobile applications reached 350 million. Obviously, mobile app mounts present only a single sort of products that services market on Facebook.

Facebook ad revenue by customer location, in millions
Total Facebook Users

Facebook Carrier

In 2011 Facebook chose to select a messaging attribute into a standalone application-- Facebook Carrier and also 3 years later the business announced that messaging featured will be eliminated from Facebook app entirely therefore all customers will certainly have to download and install the Facebook Carrier application to be able to send instant messages on Facebook. Complying with the path of constructing a system on the basis of a messaging app, first blazed by WeChat, Line, Viber and also various other popular IM apps, in March 0f 2015, Facebook included a feature to the app, which enabled individuals to send out loan to their friends, it's currently only readily available in the United States just. In springtime of 2016 Facebook introduced chatbots service for Facebook Carrier that permitted businesses to build a communication channel with their clients using Facebook Carrier. Since April, 2017 the overall variety of the application has gotten to 1,2 billion users.

Variety of monthly active Facebook Messenger customers 2014-2017, in millions
Total Facebook Users

Verdict

The appeal and also the growth roadmap of the Facebook application has actually been dictated by the popularity of Facebook as a social media. The current fad for the app is that its companion application Facebook Messenger becomes a system to execute functions that usually lead to a standalone app. Such functions as mobile payments, chatbots and also various plugins are seen as the way to enhance people's experience of interaction with Facebook as well as enable people to do more on Facebook. It fits completely to the Facebook strategy to cover all individuals needs they usually satisfy on mobile internet sites or apps.

An additional interesting prospect for the Facebook mobile application is to gain Virtual Reality output/input capabilities, as Oculus Break, the Virtual Reality headset programmer and also maker, obtained by Facebook for $2 billion in 2014, remains to improve the headset as well as over time the application may turn into one of its applications.