How to Size Images for Facebook

Facebook is the largest social media sites platform with a customer base of 2 billion active customers. The firm is still expanding in numbers with adjustments in every facet of innovation: visual, search, personalization, photo handling, and also design.

In 2015, Facebook presented a brand-new, major upgrade to its information feed formula that made a drastic change in the visibility and reach of organisation web page contents. The Facebook expert Mari Smith called this update as Facebook No:

These are the significant insights from the formula update:

Material that gets less exposure:

1. Business page post
2. Clickbait articles
3. The post that launches discussing people like a chain
4. The post that causes political controversies.

Web content that are advertised in the feed:

1. Content from pals as well as connections
2. Shared content from loved ones
3. Web content with authentic comments
4. Content which initiates conversations in teams
5. Extra targeted ads

New includes presented lately

  • Facebook presented 360-degree photos and also ability to publish them as cover photo and also normal image messages. You can likewise make use of 360-degree photos in different type of Ad layouts like deal insurance claim advertisements, canvas ads, as well as dynamic product ads.

  • Facebook introduced 'market locations' in 2015. People can quickly deal things with it.

  • Facebook introduced Increased truth based filters and also masks for their camera for stories.

  • They lately turned out a brand-new attribute in the message editor for including checklists to your articles and also you can additionally include tinted backgrounds to the message.

  • In the blog post editor, they have actually additionally included an option for asking recommendations regarding anything around a specific place.


To make it easier for you to upload/ promote on Facebook, we have actually prepared a cheatsheet for you. We wish it will certainly help you to discover the basic policies of publishing on this social media system.

Page post link/offer
Facebook Picture Size

You can include internet site links in Facebook blog posts. Facebook will immediately draw the open graph image (OG Image) of that web page as well as will show it as the post picture or you can add a personalized image

Facebook allows you to create a headline of 25 personalities and a link description of 30 characters.

The specific photo dimension for custom-made picture is 470 px X 246px.

Page post image
Facebook Picture Size

Facebook picture advertisement can be utilized for developing understanding concerning web pages. You can use call to actions like Book now, Call now, Download and install, Obtain directions, Find out more, Send out message, Subscribe, shop currently as well as lot more.

The suggested photo upload size is: 1200px X 900px

Display resolution:470 px X470px

Element proportion: 9:16 to 16:9

Heading: 25 characters

Link description: 30 characters

According to Facebook's standards, the picture ought to not have more than 20% of message in it.

Pictures with greater than 20% message will certainly obtain less visibility than others.

Page post event
Facebook Picture Size

You can utilize both picture as well as video for occasion action ads. In case of images, the 20% message regulation will apply right here likewise.

Image ratio: 9:16 to 16:9

Recommended resolution: Usage highest resolution photo offered.

Text: 125 personalities

If you include a link in the blog post the picture will be chopped to 1.91:1 proportion

The recommended resolution for the web link image is: 1200 X 628 px

Heading: 25 personalities

Web link summary:30.

Page post video
Facebook Picture Size

Facebook Video clip Ads can be used for different goals like boosting reach, Brand understanding, website traffic generation, boost engagement, web page suches as, app installs, events, and so on.

It also includes a wide range of call-to-action switches to support the objective and to transform an individual right into consumer.

Specs for a video:.

Video proportion: 9:16 to 16:9.

There is no limitation for resolution. You can publish high resolution videos.

Submit size: 4GB max.

Video clip length: 1 second to 240 minutes.

Text: 125 characters.

The video thumbnail image should not include more than 20% message in it. You can likewise utilize a link in the video Ad. Because instance the head line will certainly be 25 personalities and the link description will be of 30 characters.

Facebook likewise supports 360 video clips as an interactive kind of video ads.

Event Responses
Facebook Picture Size

You can develop occasions utilizing event response Ads.These kind of Ads are developed for advertising an occasion. A lot of the call to actions made use of in occasions advertisements are Join, Get directions, Reserve now, Call currently and more.

Advised image dimension: 1920 X 1080 px.

Proportion: 1.9:1.

Web link summary: 30 personalities.

Mobile app Ad
Facebook Picture Size

These are Ads that specially designed for mobile application feed. You can develop single image post and can include a web link( optional). The call to action switches utilized in this sort of advertisements are Demand time, Apply now, Reserve currently, Call us, Download and install, Get outset, Discover more, Pay attention now, See Much more, and so on.

Advised photo size: 1200 X 628 px.

Advised image proportion: 1.91:1.

Ad copy message: 90 personalities.

Carousel Ad
Facebook Picture Size

Slide carousel advertisements are different in appearance than other type of advertisements. It enables you to turn up to 10 photos or videos in a solitary advertisement each with its own web link.

Number of cards: 2 to 10.

Video max.size: 4GB.

Video size: Up to 240 minutes.

Recommended resolution: At least 1080 X 1080 px.

Proportion: 1:1.

Text: 125 personalities.

Headline: 40 characters.

Link description: 20 personalities.

Dynamic product Ad
Facebook Picture Size

This is a type of item listing advertisement. Customers can easily check out the products. There will be a cover image or video that shows a group of items and listed below that there will certainly be thumbnails of all products on the cover. The individual can expand the thumbnails to photos.

Heading: 30 characters.

Text: 90 characters.

Minimum Width: 600px.

Minimum elevation: 600px.

Aspect ratio: 3%.

Offer claim Ad
Facebook Picture Size

Making use of Facebook's offer case Advertisement, you can create unique and limited time supplies for our product or services. Below you can use image, video as well as slide carousel.

The dimensions as well as resolutions are same as that of picture and video advertisements.

Canvas Ad
Facebook Picture Size

Canvas ad opens an interactive corridor for the user to communicate and also involve with your items. It is available just on mobile apps. The main benefit of canvas ad is that it will certainly pack 10X faster than basic mobile advertisements.

Advised image dimension: 1200 X 628 px.

Text: 90 personalities.

Headline: 45 personalities.

You can make use of aspects like.

  • Header with logo design.

  • Block message.

  • 360 pictures.

  • Site link.

  • Auto-play video.

  • Item checklist.

  • Complete display image with tilt and also pan function.


All the pictures published to Facebook are believed to modifications relative to their updates. Additionally, the display screen resolution will vary according to the display dimension of the tool utilized.