Facebook Advertising Guidelines
By
Alfian Adi Saputra
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Friday, June 14, 2019
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Advertising On Facebook
Follow this step by step overview to begin with advertising on Facebook, as well as you ought to have your advertisement up on Facebook quickly.
Facebook Advertising Guidelines
Step 1: Advertising and marketing purpose
As soon as visited, you will certainly be asked by Facebook, what it is you are attempting to accomplish with advertising. Selections are easily divided in between understanding, factor to consider, and also conversion.
Choose whichever is relevant to you. For this overview we will pick 'Send out people to your internet site'. Once chosen, pick a name for your campaign and also proceed.
Step 2: Audience targeting
Next off, you will certainly be given the choices to limit your audience to target your ads more effectively. You can choose a customized name for this targeting if you desire to re-use your target market option in one more campaign. Choose the location, age, sex, and language of the users you want to target. If this is your very first ad, you might leave all of these alternatives untouched, run your ad, and see what sort of customers react best to it.
Step 3: Placements
When you have the target market targeted, you can select where your advertisement is shown. Depending upon the sort of project you have actually chosen, Facebook might recommend that it automatically selects where to place the advertisements. If you know where your ad may perform far better pick 'Edit Placements', and also select the areas you would like your advertisement to appear.
Positioning choices consist of:
- Desktop Computer News Feed
- Mobile News Feed
- Right Column on Desktop Computer
Step 4: Budget Plan & Schedule
Now you ought to go to the Spending plan & Set up alternatives. Right here you can pick just how much you want to spend on your advertisement each day, or you can specify an overall spending plan if you select a begin and end date for your advertisement. Relying on your advertisement goal, you can pick when you get billed by Facebook. In this guide, the advertisement we are running is for clicks to a site, for that reason Facebook will suggest getting charged by 'Web link Clicks' is the very best alternative. You can additionally set a bid quantity for every click or permit Facebook to immediately bid for you to guarantee a far better rate for you. Relying on your goal you might also select the moment of day your advertisement will certainly display, e.g if your advertisement is for a lunch break bargain for a restaurant, advertising and marketing just before lunch would certainly be much better than perhaps promoting all the time.
Step 5: Testimonial reach
After you have actually selected your audience, positioning, spending plan and also routine, Facebook will give you a quote of how many people your ad might potentially reach with your selected options. Testimonial this to see to it you're happy with your selection.
Step 6: Ad Layout
Several alternatives are currently readily available when creating an ad on Facebook. A fundamental single picture advertisement will certainly be offered by default, however if you have much more pictures you can choose to have a carousel, or a slideshow. If you have a video clip, you might use this as your advertisement too. Use the kind to choose your advertisement kind, and also continue to post any type of pictures or video you need for the advertisement. If you are using pictures, ensure they are excellent quality.
Step 7: Linking a page
Any ad you run on Facebook will be presented as your Facebook web page. Your pages must be available in a dropdown selection box, choose the web page to which the advertisement relates. As Instagram is also a part of Facebook currently, your ad will be displayed there a swell, the Instagram account associated with your Facebook web page will used to promote your ads there. If you do not have an Instagram account connected to your Facebook page, you can add an account, or optionally you can eliminate your advertisement from showing up on Instagram. Likewise if your project goal is web site clicks, you will be requested the link of your internet site, or a particular pge you wish to point customers to. In addition to this, go into a headline for your ad for e.g 'Check out my outstanding site for large amounts'.
Step 8: Verification
Finally, Facebook will present you with exactly how your ad will look along with all the choices you have selected. If you more than happy with all of this click 'Place order' as well as you're ad will be sent for review. As long as your advertisement does not breach any Facebook guidelines, it ought to show up to individuals within a number of hours.
Look at some Brands that are successfully advertising themselves using Facebook:
- Ford.
- HSBC.
- Budweiser.
- McDonalds.
- Nescafe.